How the frustration from lack of representation led a lawyer to create a shade inclusive brand ….
Two weeks ago, I had the pleasure of attending a London Fashion Week event put together by HerRunway , with the hoisery and lingerie brand OwnBrown. There I met the founder Nadine Njoko Peisker, who was the epitome of a ray of sunshine. We chatted about her brand among the hustle of designers, chic attendees and waiters carrying the most delicious looking hors d'oeuvres. There I got to know a little bit about the brand, and the lawyer/entrepreneur powerhouse behind it
I have actually been following this brand from it’s early days, and just wanted to extend my gratitude to Nadine and Jocelyn from Cocoa Agency, for allowing me to be apart of this opportunity.
I sent Nadine some interview questions all about Own Brown, so you all can get to know more about this awesome brand and it’s importance to Women of Colour such as myself.
…….I wanted to solve the problem
What is Ownbrown, and what made you create the brand?
Ownbrown is a lingerie and hosiery brand for women of colour. Our products come in 4 different shades so every brown skin radiates.
I started Ownbrown, because as a black woman I was always frustrated when it came the moment to find nude hosiery. We had a dress code in the law firm I was working for. I needed nude hosiery to go to court. I didn’t want my clothing options to only be black tights and trousers.
I also wanted to solve the problem not only for myself but also for other women of colour. Brown skin comes in different shades as not everyone has my specific complexion. So my entrepreneurial spirit woke up and I created Ownbrown.
What role has social media played for Ownbrown?
Social media played a major role in my decision to start Ownbrown. Thanks to social media I was able to build a community of like minded women. We are now in touch with brown skin women from all over the world.
Do you think the fashion industry is truly representing WOC? And what has caused the shift?
The fashion industry is not inclusive enough. It doesn’t resonate with WOC cultural cues. We have seen a little shift but much more can be done.
What does it mean to be apart of Her Runway?
Being part of herRunway is amazing! We worked hard to develop a fashion-inspired lingerie collection that can be showcasing at such a show. We are really proud of what we have achieved.
As CEO of Ownbrown what advice would you give your younger self and other young women who want to (create/design) start their own business in the creative sector?
People should follow their passion and there are ways to wisely do that.
For me, the most important piece of advice would be to surround yourself with other entrepreneurs in the creative sector you are see yourself being in.
Thank you Nadine for taking the time to answer my questions and for allowing me to work with OwnBrown in this collaboration